The Bachelor’s degree course in Arts and Cultural Events covers is organized in different disciplinary sectors, ranging from arts to the social sciences, from traditional to digital languages, from event marketing and management to the performing arts.

There are three subject areas:

1) Criticism, art history, the performing arts 

2) Languages, history, sociology

3) Economics, management, law

Thanks to the basic and core courses, the graduate in Arts and Cultural Events is able to independently apply the acquired knowledge to "narrate" and enhance historical and cultural heritage, and also to "construct" artistic and cultural content targeting different audiences.

The elective courses enable graduates to develop business plans, management and marketing plans, and communication plans for cultural activities.

The language courses will help students to use English effectively and provide the basics of a second foreign language.

Core subjects

• Art history (medieval, modern and contemporary)
• Art and media
• Digital communication for the arts workshop
• Fashion and events
• Theatre and art
• Contemporary music production and organisation
• Workshop for the creation of cultural projects
• Aesthetics
• History of art criticism
• Film and art
• Photography Theory and Technique Wokshop

The Bachelor's Degree Course in Arts and Cultural Events provides students with the basic skills needed to enter the fields of arts and cultural activities. It trains people capable of translating a cultural plan into an operational plan, providing them with the critical knowledge of specific languages alongside the study and implementation of methodologies aimed at enhancing the respective products. The aim is not only to foster the development of specific skills in the construction of artistic and cultural contents, and in the communication of these contents to different audiences, but also to develop management skills in the organisation of events in the sector.

These objectives are achieved through a continuous dialogue between theory and application; between humanistic disciplines - such as history, art history, art and media cultures - and subjects that help to strengthen management, communication and language skills, and explore sociological, economic and legal aspects.

The course offers lectures and workshops held by university lecturers, artists and professionals operating in emerging sectors, as well as direct "hands-on" experience. Study visits to museums and foundations, series of meetings with protagonists of arts, culture and entertainment sectors, projects and collaboration with external organisations, internships and apprenticeships in Italy and abroad complete the training programme. These opportunities are guaranteed by collaborations that have been established by the Faculty, reserved for the students, such as our partnership with MIA FAIR, and also by many other professionalising experiences.