The Master's Degree Course in Fashion Communication and Luxury Strategies intends to impart the knowledge necessary to build a high-level professional path in fashion and luxury communication.

The course will provide advanced philosophical, sociological, economic, management and organizational skills specific to luxury and fashion communication. It is a specialized program that strives to train figures who can hold roles of responsibility and participate as protagonists in a world such as luxury and fashion communication, which must constantly reinvent itself in the light of technological innovation, changes in consumer tastes and sensibilities, and the challenges posed by the construction of brands and identities in culturally diverse and changing contexts. Great emphasis is placed on digital communication.

The Course features teachings such as:

• Anthropology of Fashion and Luxury
• Cognitive Foundations of Economics
• Digital Trends and Marketing Statistics
• Fashion Trends
• Imaginery of Luxury

In the curriculum of the master's degree program in Fashion Communication and Luxury Strategies shall focus on the specific areas of fashion and luxury communication. Students will also have the opportunity to approach those disciplines that enable them to better appreciate such topics as agent behavior, its determinants, as well as its historical and international context. Accosting sociological, political, philosophical, anthropological and economic disciplines is also of crucial importance for a full understanding of trends that affect both the fashion industry and our contemporary world at large.

The differentiation of addresses in the second year ("Global Trends" and "Luxury Fashion"), will enable students to delve respectively into the aspects of fashion communication in a multicultural and changing world or the communication and culture of luxury industries.

Through its educational offerings, the course proposes to provide a contextual culture that is essential to fully master the developments in perception frameworks, particularly as applicable to the fashion and luxury market. In particular, it intends to provide a full understanding of the interaction between aesthetics and communication, the acquisition of rudiments of neuroscience for economics, knowledge of the specific languages of communication and luxury in its different historical declinations, and an in-depth study of the contexts of the contemporary world under social, political and economic profiles.

The course is delivered in English and is likewise designed to offer skills that are useful and expendable in the international context.